Consulting Services

FRACTIONAL LEADERSHIP

Fractional Chief Marketing or Events Officer

Need a Marketing or Events Leader in-house? Are you a start-up with big goals or a Fortune 500 looking for a seasoned leader who can jump in and drive? Is budget preventing you from hiring a full-time leader, yet you need the experience to get to the next level? No problem. Hire me, a professional global sales and marketing executive, to work with you every step of the way, aligning your marketing and sales strategies, processes, technologies, and talent. I will help you develop plans, drive programs, execute strategy and build company growth. Your company benefits from executive experience to meet its strategic objectives while maximizing the return from its overall marketing and event operations without the full-time cost.

Marketing & Events

Strategy Development & Framework

Strategy development begins with thoroughly examining your business, ensuring a deep understanding of its intricacies. Through customized conversations tailored to your specific circumstances, together we will delve into stakeholder goals, organizational strategies, potential shifts your organization aims to achieve, growth strategies, existing touchpoints, and your brand aspirations. This comprehensive analysis allows us to identify clear goals, initiatives, tactics, and key performance indicators (KPIs) that measure success. At the heart of our strategic process lies a human-centered lens, considering the needs and perspectives of all stakeholders, that generates enduring value and incorporates sustainable frameworks that deliver on your objectives while bridging the gap between employees, customers, and your brand.

EXPERIENCE DESIGN

You’ve got the strategy for your event, campaign, or program but need help building the right experience to deliver on stakeholder objectives and audience expectations. We’ll partner to ideate and create the blueprint to bring strategy to life with creative and innovative approaches to tell your story in meaningful ways that connect, engage, and inspire, using emotions to drive behavior, belonging, personalization, and social connection. By focusing on the lens of human behaviors, we uncover transformative details that ignite a wealth of opportunities. These insights enable us to curate significant experiences that deliver tangible results and leave unforgettable impressions.

PORTFOLIO ALIGNMENT & OPTIMIZATION

Events are a significant investment of resources, time, and money, yet no better marketing channel creates fans, inspires connections, and drives bottom-line impact better than events. Protecting and optimizing your portfolio begins with intentionally elevating events as strategic assets within your organization. Starting with a current state assessment of events, then look vertically at brand and business unit goals, aligning cross-portfolio initiatives, and leveraging real-time insights to support broader outcomes across the business. We will partner to look at strategies to boost messaging, spending, reach, and quality with tools like scoring, measurement, benchmarking, integrated narratives, and 360-degree content strategies.

COACHING & CUSTOM PROGRAMS

Whether you need guidance for a single step in your program or a total turn-key package, we help you optimize your decisions while providing the support you need and recommendations to ensure success backed by decades of experience across global brands, sales, marketing, and events. Coaching can take many forms, utilizing 1:1 sessions, team planning sessions, event audits, or participating in the end-to-end event cycle. Sometimes, just having someone a phone call away is all you need.

THE EVENT THINK TANK

Are you stuck inside an event or program of the past, and need help figuring out where to go or what to do? Do you have ideas, but don’t know how to pull them together? It could be time for an Event makeover. Step into the think tank, where we will run through a 90-minute event redesign session. In this interactive, consultive live session, we will test your design plan as we dig deep into your event’s what, why, and how. The process includes offering practical ideas and suggestions, ideating moments that matter, uncovering danger points and gaps, and exploring—hidden opportunities and stress-testing assumptions. You get an expert eye and will walk away with actions you can implement to achieve your goals and ultimately deliver a better experience. Don’t have an event design just yet? No problem. Let’s collaborate and ideate options to explore.

ADVISORY SERVICES

Leadership, Technology, and Board Advisory Services

Are you an executive leader, start-up founder, technology company, industry organization, or board looking to start or grow a business in the events industry and need an unbiased, expert point of view with only your best interest at heart? As a C-Suite strategic advisor, let’s get to provide recommendations, advice, information, and insights that help you make time-sensitive decisions that help improve performance, validate direction, innovate products, or secure funding.

SPEAKING

The Intersection of Leadership and wellness

Let’s face it, being a leader today comes with increasing responsibilities, thus requiring a new skill set. As we recover from a global pandemic, the great resignation, and mass layoffs while taking on more work and struggling with global economic pressures, leading is just plain hard. The remote workforce brought us tremendous flexibility in work-life integration, but it’s created a level of loneliness and isolation, causing our stress levels to rise. The relationships we have at work, especially with our manager, directly influence our mental, physical, and psychological well-being. As leaders, we need to take care of ourselves and model the right behaviors for our employees by intentionally putting empathy, social connection, and well-being at the heart of how we lead, live, and work. I am passionate about the intersection of leadership and wellness and helping teams realize the critical skills related to achieving more health at work and home. I have lived it and would love to share my stories and learnings with you for more well-being at work.